Extraordinary Friday- Brandi Star

8:09:00 AM

Good Morning Family,

I have come to enjoy Extraordinary Fridays. I am humbled and blessed God has allowed me to meet some amazing women.  I truly believe through the simple idea to interview women making positive impacts in their communities is making a huge difference in someone's life. 

I'm excited to introduce this next Extraordinary Woman.  Just the brief time we spoke on the phone, she encouraged and challenged me to step up my game. I know it is time to go to the next level.  I really hope you enjoy this interview as much as had fun doing the interview.

Let’s meet our Extraordinary Woman…

Mrs. Brandi Star

What is an interesting fact about you?

I was born with two teeth and as a result had a Ripley’s Believe it or Not article in the Washington Post.

What is your personal mission statement? Words you live by?

My theme for 2011 is “The Pursuit of Happiness”. I found this definition of happiness online that really resonated with me “I define happiness as being at peace with oneself and the world. It happens when your mind (intent), body (action) and spirit (conscience) vibrate in unison. A rare occurrence when you leave it to chance but it can happen all the time if you consciously seek it.”

What is the name of your business/organization?

Cassius Blue Consulting

How is this business/organization impacting women’s lives?

Women business owners are among the fastest growing demographic of entrepreneurs. Many of these women launch their businesses to fulfill their purpose through their businesses or to have the opportunity to have a stronger presence in their children’s lives. Therefore the success of their business goes far beyond financial independence.

Through my business, Cassius Blue Consulting, I offer transformational marketing for entrepreneurs, small businesses and professional teams who need to change, to grow and build sales. I inspire women business owners to act and equip them to succeed for immediate improvement and long-term change. I am the consultant, coach and cheerleader to self-created businesses who want to fly.

What was your aha moment?

I have had many aha moments throughout my life, one of the most recent and relevant that has really shaped my future was reading a book that suggested evaluating what people come to you for, what their needs are, what they are drawn to. The author stated that God sends those people to you, that they are drawn to the purpose that He has placed within you. Then during the Women’s Conference at my church our first lady told the story of the metamorphosis of the butterfly. In her sermon she discussed how the caterpillar sheds its skin five times before finding a place to plant itself. Once it does after hanging for a day the chrysalis begins to form, within the chrysalis change begins to happen. The analogy used was that we are the caterpillar and once we plant ourselves in God, if we sit still and let him work in our lives, change happens and our lives and the lives of those we are connected to are transformed.

I then spent time in my chrysalis with God and reached that “aha!” moment. I realized that for as long as I can recall people I know and organizations I’ve been associated with have come to me for marketing help and advice. Although I pursued marketing in the corporate sector I always resisted coaching and teaching marketing as a business. In that moment I realized that the gifts God had given me in the area of business and marketing was what I was supposed to do to help people and leave my legacy. Within a few days’ I had filled a notebook with ideas of how I can use my education, experience, and passion to not only achieve my dream of full-time entrepreneurship but to fulfill my purpose helping others to live their dream doing the same. In hindsight I realize that although I did not know where the journey would take me, I’ve lived every step along the way ‘on purpose’.

Many times I hear women think their lives are over when they make a mistake, what encouraging advice would you give?

Mistakes happen, failures happen, rather than curse them be thankful for and embrace them. Mistakes, failures, and set backs are one way in which we learn, gain strength, and improve. Each experience that you have in life prepares you for the next, covet the lessons and continue on the journey of life.

Today we hear a lot about work/life balance. How do you balance being a wife, mom, entrepreneur/leader & etc…

Being a wife, mother, employee, and entrepreneur there is always something that needs to be done. Being successful in all areas is challenging. I first had to accept that although I can do all things, I cannot do them all at once. It is impossible to give 100% in all areas of your life all of the time, understanding and accepting that keeps me from feeling guilty about the need for balance. There are times when my marriage needs the most attention and others when it is my work. I try hard to never neglect any area of my life but to allow priorities to constantly be shifting.

I am also very organized; I use a time-blocking approach to my day to get all of my tasks done. I allot specific amounts of tasks to different activities and force myself to move on when the time is up it forces me to really focus because I hate leaving incomplete tasks.

Outside of the bible and school books are there any recommended reading that has inspired you on your journey?

The most recent book that I read that I would recommend is called “Listen to Your Life: Following Your Unique Path to Extraordinary Success” by Valorie Burton. The book contains exercises, many of which you may not be ready to tackle but you should. They are life changing as the shift your paradigms.

If you could name an animal that describes you, what would it be and why?

I’m a tiger. “Tigers are handsome and powerful people with an innate self-confidence and elegance. There's a sense of immediacy and an aura of electricity that surrounds it, and when it walks into a room, something always seems about to happen. Once a tiger has found its groove, it focuses on its goal with a brightly burning intensity.” (Explanation from http://www.animalinyou.com//results.php)

When I was working on my first book I had this song I always listen to keep me going. It was “Closer to My Dreams” by Goapele. What is the song(s) that keeps you moving?

I’m Every Woman by Chaka Khan always makes me get up and dance and believe that I can do all and be all. And when life is particularly challenging Let Go by Dewayne Woods helps me to let it all go and put it in God’s hands.

Ways to contact you or where to find your product? How can people become involved with your organization?

My website has an outline of my services and my blog are at www.CassiusBlueConslting.com, or you can tweet with me @CassiusBlueCo, or connect via Facebook, or go old school and pick up the phone 678.590.5952.

The purpose of my blog is to encourage women to step out of their comfort zone and do something extraordinary. Whether it is volunteering, writing a book, starting a band, or reading to the elderly, I want to encourage women to be Extraordinary. To live their best life yet! What are some parting words of wisdom or nuggets of knowledge you want to leave with my readers?

Words of wisdom specifically for business owners, know that your business is as successful as its marketing plan is strong. Spend time developing a quality product or service but spend MORE time building a strategic marketing plan.

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  1. Thanks for featuring me, I had a great time completing this interview.