3 ways to market to the new microgeneration called Xennials:

In your marketing strategy are you targeting Xennials? Xennials are the generation between Generation X and Millennials. They grew up on the cusp of the technology boom. They remember cassette tapes, CDs, walkmans, beepers, and flip phones. They are the last generation to play outside and play Nintendo. They have a unique perspective on life. They have a thirst for adventure and trying new things all the while appreciating the value of hard work. They are the ones that thrift shop for brands they love and do things their own way. Xennials where born between 1977-1984. They graduate high school between 1995-2002. They likely transition from antiquated technology to modern day technology. T

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Douglasville, GA 30135


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