Queen, Stop Crying & Boss Up!

I was on the way to my best friend's 40th birthday party, and I broke down in tears. Over a job! Again!


Why was it so hard for me to figure out what I wanted to do with my life?

Let me take you back to the beginning. Well, not all the way back, but back to when I graduated from college.

In the second half of my senior year of college, I thought I had it ALL figured out. I was a badass, and going to work in CORPORATE AMERICA. I was going to make tons of cash while climbing the ladder to become a successful CEO. Nevermind the fact I had no idea what a CEO actually did! I only wanted to be the BOSS! The head honcho. The big cheese with the corner office and the picture-perfect view of downtown Los Angeles. I was going to be the nicer version of Miranda Priestly from The Devil Wears Prada.

Then it happened. Boom! I landed my dream job. Well, not exactly my DREAM job, but the job working for a Fortune 500 company. I started in sales hoping to work my way up as quickly as possible. Being the bomb.com at sales, I often qualified for incentive trips. As the moola started rolling in, my eyes soon fixated on a new prize of management. Yes, I thought a management position was a prize! At the age of 25, I ranked as one of the top eleven salespeople in a company that employed well over 10,000 people. I also manage 10 of those people.

Finally, I made it to the BIG LEAGUES! Management turned out to be everything I wanted. NOT! I LOATHED it. I dreaded crawling out of bed each morning to make that god-forsaken commute to the office. Once there, I disdained the busy work that came along with that title of manager. To top it all off, it made my skin boil that the efforts of other people determined my compensation.

Seeking other opportunities for myself, I became determined to work for another big company where I would finally make my dream of becoming a CEO real. After a brief search, I found it! Lured away by the promise of higher-level sales opportunities, big money, and a fast track to the C-Level suites, I soon discovered it was the same basic business model as my previous employer. Guess What? I HATED IT TOO! You would think I learned my lesson at this point, but I didn't! What did this hard-working girl do? I went back to my original job determined to make it work. What is the definition of insanity again?

Let’s wrap up this story. Corporate America left me feeling like a worn-out pair of sweaty gym socks. You know the ones with the holes in the toes that get tossed around your room, shoved to the back of the drawer, and only come out when you are desperate because you haven’t done your laundry? That’s how I felt work.

Then a sudden turn of events.

I became pregnant with my first son. Just like that, my life changed. I made an unexpected decision not to go back to the corporate hustle! I chose to be a stay at home mom and a parttime partner with my husband's entrepreneurial venture.

Over the next 10 years, I continued to raise three babies and work with my husband. It was...how shall I put this...OK. Overall I enjoyed my life, but I still had this aching feeling of being unfulfilled professionally. My dreams of the corner office slowly disappeared into a lingering cloud of thin black smoke. I had no idea how to fulfill my professional passion. I went through the motions of applying for jobs every once in a while. I tried networking with local companies and even went on the occasional interview. My dreams, just like a flat soda, lost its fizzle. Skirt suits, pantyhose, and work heels were just collecting dust in the back of my closet.

Fast forward to the night of my best friend’s 40th birthday party. Crying the silent ugly tears, I became disheartened with the networking marketing job that was supposed to make me a millionaire! You know the kind where you go to fun conferences where they parade the top salespeople across the stage. You become so motivated and pump at the national conference that you make ridiculous sales goals. Yes, I so desperately wanted it to work for me. My ticket to success, financial freedom, and all the accolades I desired in my 20s. Just like everyone warned me about pyramid schemes, I soon became unmotivated to keep up with the business side of this opportunity and threw in the towel.

That’s when it came to me! With my husband’s encouragement, I decided to take a huge leap of faith to start my own business. Screw the corner office, I was designing my own business.

Along with feeling exhilarated, excited, nervous, (my daughter calls this nervous-cited!) and SCARED AF, I also felt confident, badass, and passionate. Just like before my college graduation, I knew I had the potential to help women take better care of themselves and feel empowered to live their best lives. My goal is to lead a movement of In-Demand Women who needed community, resources, and motivation to be their own superhero.

Almost exactly one year since the night of my best friend’s birthday, I can say this year has been the best super fantastic wild ride of my life. Do I know what I’m doing? Who knows! Some days I feel on top of EVERYTHING, and I'm rocking this shit like a BOSS! Other days, I feel self-doubt that I want to crawl into a hole never to return to my home office ever again. Then I remember how awesome it is to pave my own way. No more timesheets and requests for paid time off. I don’t have to worry about the performance of others and how it will affect my compensation. I am the BOSS LADY! I count on ME to make it all work. The best thing about all of this, I have the support of other businesswomen. I am never alone, and my tribe of BADASS women constantly helping me to succeed.

Being an entrepreneur is not an easy road. For those women who have the desires, passions, excitement, and gumption to take it on, it’s an exhilarating ride! I know my dreams can come to life. I am creating my destiny. Aligned with my cosmic brilliance, I encourage you to begin to see yourself as the Divine Goddess you are and BOSS Up! Now is the time to make your dreams come true!

Sincerely your Sassy AF Rockstar Friend,

Hallie Avolio

Hallie 😘


Sassy Healthy Fit

(805) 403-5884


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