Simple Social Media Branding For Solopreneurs

Now, this is how I came to understand the definition of branding. Branding is the story or the energy you want to send out to the world. Branding consists of things like logo, brand colors, the message, and how you want to tell that story.

As a writer, I learned that story development is important. My audience wants to connect to my story. They want to see themselves in my story. If I don’t take time to develop the setting, characters, plot, or theme, it makes my story weak and unenjoyable to my readers.

I had to learn to apply those same writing principles to building a brand online. I must keep my audience in mind while maintaining personal integrity.

If you want to learn more tips on social media branding, watch the video above!

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