The Art of Becoming a Stress-Proof Solopreneur

A few months after I transitioned from full-time employment to full-time solopreneur, something happened that shook me to my core. I remember feeling so proud of myself. Not only had I found the courage to pursue my dream of working for myself, but I also navigated the abrupt ending of my marriage. I started to hit my stride when the parent of a child I was working with had a suicide attempt.

It immediately struck me that while my focus had been on providing evidence-based mental health services to traumatized infants and toddlers, the people who were taking care of those children weren’t taking care of themselves. An idea started to percolate in the back of my mind. I knew that I had to help women - the women with the biggest, kindest, most loving and generous hearts - learn how to take care of themselves. I knew without a shadow of a doubt that the only way for these women to make the difference in the world that they desired was if they could learn how to put themselves first. It was counterintuitive to everything they had been conditioned to believe. I knew it would be an uphill battle, but I also knew that it was the only way forward.

I kept the idea locked away and carried on with my work. The idea continued to grow. On a whim, I booked a discovery call with a life and business coach. On our call, I shared my secret, hidden dreams with her. I told her my discovery, and I knew I was meant to make a difference. But the idea that I could reach women through an online platform, somehow, seemed crazy, right? Except, my coach didn’t think it was crazy at all. She believed in it. She believed in me. Hearing her belief in my potential reflected in her voice was exactly what I needed.

I shifted into high gear to take my business online, with absolutely no idea what in the world I was doing. I had dreams, plans, and goals, but no practical idea of how to make any of it happen. Over the past two and a half years of online entrepreneurship, I’ve chased my tail in circles more times than I care to count.

It’s my privilege to share with you some lessons from my journey as a solopreneur. These tips won’t eliminate any of the hard work that’s required to bring your dreams into your physical reality; however, my hope is you might avoid some of the detours that I’ve taken on my journey and save you a little bit of time and heartache.

There is no finish line.

As a new or seasoned solopreneur, you’re doing all the things to keep your business and your life running smoothly. It’s easy to think that if you hustle just a little bit harder for a little bit longer, that it will be smooth sailing from there on out. You keep your gaze focused on the horizon, focusing hard on meeting those big, bold goals, serving your humans, and keeping your promises to yourself. Pushing yourself to burnout and then quitting will never get you to your goals. Slow down. Go at a sustainable pace. There’s no finish line, which means that there’s never any reason to rush. It’s safe to slow down; it’s safe to rest. And when you do decide to take a little break, don’t just look at how far ahead you still have to go. Remember to take a glance backward and celebrate all that you’ve already accomplished and learned.

You only get to show up as the best version of yourself when you take the best care of yourself.

It’s all too common for solopreneurs to pride themselves on running their business all alone while finding value in their jam-packed calendar. If you’re a recovering - or not quite yet recovering - achievement junkie like me, you’re probably are rolling your eyes at this part. The only way your business will thrive is if you thrive. Let me say it again, in case you didn't hear me! The only way your business will THRIVE is if YOU thrive!!! Which means prioritizing the following:

  • Healthy diet and exercise habits,

  • Sleep (all-nighters are not sexy!)

  • Eliminating the distractions &mental energy leaks that leave you drained and depleted.

Without passion, clear vision, and dedication to making a difference in the world, your business doesn’t exist. Nurturing your energy is essential to creating a sustainable business model as a solopreneur.

Avoid Golden Ticket Syndrome.

Remember in Charlie and the Chocolate Factory, how all of the kids were searching and searching through mountains of candy bars trying to find the elusive golden ticket that would grant them access to the Chocolate Factory?

It’s incredibly common for entrepreneurs to fall prey to another type of Golden Ticket Syndrome. You buy a course, then a program, get a coach, then another coach, then another course in an attempt to find the golden ticket that will turn your fledgling business baby into a moneymaking empire. This is where tunnel vision becomes your best friend. So, own your truth! Honor your wisdom, and by all means, put the blinders on, sis!

Deciding to pursue your passion and turning it into a money-making business venture is NOT for the faint of heart. It takes steep learning curves on every front to learn how to truly serve the world through a sustainable solopreneur business. I believe the world needs something only you possess. It’s time to stop searching for golden tickets and show up wholeheartedly in your business.

If your interested in learning more about how to de-stress your life, listen to

Life Unboxed Podcast!

Mary Allison Brown is a licensed mental health therapist, author, speaker, and master mindset coach who helps women rediscover their true selves, release emotional baggage, end the cycle of self-sabotage, stress-proof their lives, and create meaningful progress toward their biggest, boldest goals.

Learn more about her at

Follow her on social media @maryallisonbrown

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